Top picks on storytelling learning from our speakers
📚 We recommend to start with classic books
Start with why. How great leaders inspire everyone to take action Simon Sinek
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
📄 Useful articles
Practical Article from Semrush
Short Frontify article with a step by step guide
📹 Videos
This video can help you find clarity and motivation in both your personal and professional life by exploring practical strategies for discovering and pursuing your true purpose. If you find it valuable, watch the full episode. It’s especially good for CEOs and Founders to check in with their current destiny.
Legendary TED talk “Start with Why” by Simon Sinek, will help you understand the fundamental principle that drives successful leaders and organizations, and help you to find deeper motivation & clarity in your own goals. Read the book under the same name if you liked Simon, he’s cute).